This is an ‘About Us’ page that’s really all about you!
It’s with your help that Stella is going to challenge some of the male dominated industries in Australia and send conventional thinking into a spin. We’re a company that was founded by a woman, is staffed by women and works for women. Together, we’re going to unleash a surge of female energy and innovation that will establish a new order of equality and opportunity for all of us.
And we’re starting with car insurance.
This business has been out of balance for years with most of the products designed with men in mind.
Women account for more than half the drivers on the road. And most household buying decisions are made by women.
It makes no sense. So, we’re changing it.
We took an unusual first step. We sat down and talked to women about what they actually want out of a car insurance company. We listened to their needs, their concerns and their ideas.
Then we sat down with a clean sheet of paper and designed a policy that was born from those conversations – a policy that will save money and reward you for safer driving, a policy that is simple to understand and which you can switch to easily and quickly, a policy that is flexible enough to suit every stage of life, a policy that will leave you feeling safe and secure.
In other words, a policy specifically for you. For women. But we haven’t stopped there.
In launching our #StellaSquad program, we have committed to giving a share of our profits from car insurance to female entrepreneurs. We want to help them dream big and then help make those dreams come true.
At 24, I rebuffed conformity and set up my first insurance company, acutely aware that it was traditionally considered a male-dominated, almost-sterile industry. The irony wasn’t lost on me…
Over 20 years, I’ve built a number of businesses in the UK, turning over in excess of GBP 18 million (AUD $35 million) and employing over 200 people. I believe in building businesses that work for everyone: the people they employ, the communities they operate in and the customers they serve… I passionately believe that we need more women in this environment, in the financial services sector, and in politics. Why? Whoever controls the money makes the rules. Which leads me to Stella; a brand that’s rewriting the rules…
We’re not just about cars and accidents, we’re here to support women in their own ventures too.
We believe that a world with more female businesses will empower us for generations to come, Stella is committing a portion of our profits to support female-led businesses helping them build their dreams. On top of that, we’ll do everything we can to help promote these women, and their chosen pursuits, through our Stella marketing channels and partners as well as supporting them with our amazingly talented networks for mentoring and advice.
We’d love to hear from any female-founded businesses with an expression of interest to be part of #Stellasquad. One of the Stella team will then be in touch to talk to you further about your amazing business and how we can get involved.
Simply complete the form with your details and tell us a little about your business and how #StellaSquad would be beneficial to it.
Watch this space ladies!
Love Stella x