We're Stella

Mission-led, authentically different and
passionately pro-women
teal car

About us

Stella Insurance is a female-first, purpose-driven business, created by women, for women. By building a community through our platforms to educate, support and empower females, we’re working to balance the gender bias in not just insurance, but life at large.


At Stella, we partner with like-minded people and organisations to drive actionable and progressive change for the women of Australia. 


Women make up 52%* of road users, with research showing that Australian women are statistically safer drivers. We were fed up with seeing insurers and insurance products that didn’t speak to women at all. That’s why Stella was created, because we know women deserve more. Through research and conversation we’ve designed products and customer experiences that put women back in the driver’s seat. 

Unapologetically for women


A world that champions gender equality both socially and economically, changing the status quo for women today and for future generations to come.



To disrupt the system, empower women, enforce change and deliver a uniquely female voice.



Women have less claims, and when we do, they’re at a lower amount than our male counterparts. We make up 51%* of the population, and 80%* of all buying decisions in the home, yet insurers barely market to women or ask us what we actually need. Stella was born to empower women and challenge the gender bias.

Behind every great woman is another woman

Our Founder and CEO

Sam White

Director and CEO

At 24, I rebuffed conformity and set up my first insurance company, acutely aware that it was traditionally considered a male-dominated, almost-sterile industry. The irony wasn’t lost on me…

Over 20 years, I’ve built a number of businesses in the UK, turning over in excess of GBP 18 million (AUD $35 million) and employing over 200 people. I believe in building businesses that work for everyone: the people they employ, the communities they operate in and the customers they serve… I passionately believe that we need more women in this environment, in the financial services sector, and in politics. Why? Whoever controls the money makes the rules. Which leads me to Stella; a brand that’s rewriting the rules.

Our Team


Renee Cosgrave

General Manager

Renee is changemaker, mother and a leader in the insurance industry. Focused on driving change in the the financial services industry and the wider community to create a world with endless opportunity for every woman.

A proud mother of two little girls, Renee wants her daughters and all women to have the right to equal opportunities, equal pay and fundamental rights as a whole. She will continue to advocate for women through her leadership in the insurance industry.

When she takes her GM hat off you’ll find her playing dress-ups with her girls, binge watching Netflix with her hubby or kicking back enjoying a (big) glass of red.

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Anita Manchester

Head of Marketing

Anita is a seasoned marketing leader with a stella track record of building brands, making creative ideas a reality and connecting with customers to deliver successful business outcomes.


A resolute optimist, she has a vision to change the way we think, act, and operate to drive change for a better world, particularly for women. She’s the proud mum of two beautiful children who are her source of inspiration each and every day.


Outside of Stella, she’s keeping active, always on the search for the best coffee and planning her next holiday!

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Lisa Clark

Content Producer

Lisa has been a content producer for over 7 years, she lives and breathes all things social and strives to keep her finger on the pulse when it comes to the issues facing females world wide.


Her most prized content piece is the Stella Women Series where she interviews the game changers and trailblazing women in Australia and amplifies their stories though the Stella Networks.


When she’s off duty you’ll find her hanging on the beach with her dog Levi or cooking up a storm in the kitchen.


Stella Insurance partnered with Women’s and Girls’ Emergency Centre (WAGEC) as we recognised our shared desire of empowering women and building gender equality. With 1 in 4 women experiencing some form of violence from an intimate partner we knew this was a movement that we as a business needed to support.


WAGEC exists to create safe futures for women and families. They provide housing and support in times of crisis, creating safety for women and children impacted by homelessness, domestic violence and systemic disadvantage.We work with WAGEC to break the cycles of violence, intergenerational trauma and social disadvantage. Equally, our work with WAGEC addresses the underlying structural causes of domestic and family violence, homelessness, and gender inequality.


The Stella Insurance x WAGEC partnership aims to empower individuals and communities to end gender-based violence.


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