Stella Partners with Global Leader in Automotive Solutions: Assurant

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Stella, insurance that’s unapologetically for women, is thrilled to announce a strategic partnership with Assurant, a global leader in insurance solutions. This collaboration aims to redefine automotive cover with a focus on delivering tailored insurance solutions specifically for women and marks a new automotive partnership era for Stella.

Empowering Women Through Purpose-Driven Insurance

Stella Insurance, founded by Sam White, is unapologetically for women. As a purpose-driven brand, Stella is committed to humanising insurance and empowering customers by providing solutions that cater to women’s unique needs. This partnership with Assurant aligns perfectly with Stella’s mission to challenge the status quo and champion equality within the insurance industry.

After listening to what women of Australia want, Stella designed flexible and competitive insurance products to help them cover what matters to them most, and created a simplified, easy and intuitive experience for them.

Purpose driven, Stella’s commitment to equality for women stands out as an insurance brand with an intent to do good. Stella has already raised over $150k to help women and children escape domestic violence in Australia, with an ongoing commitment to give $5 from every new car insurance policy going to the Women’s and Girls’ Emergency Centre to further this cause.

A Partnership Built on Shared Values and Innovation

Assurant’s global footprint and expertise in technology and innovation make them the ideal partner for Stella as they expand their award-winning car insurance offerings. This collaboration will enable Stella to scale new heights and achieve their ambitious goal of reaching $500 million over the next five years.

Sam White, CEO of Stella Insurance, commented:

“We are delighted to be partnering with Assurant. Commercially, their global footprint supports our ambitions. They offer complementary product suites, and their focus on tech and innovation makes them an ideal partner for Stella moving forward. More importantly, we have found the cultural fit between the two businesses to be totally aligned. We are excited to see where the partnership can take us both.”

Hemaka Perera, president, APAC at Assurant, commented:

“We are excited to offer innovative products and best-in-class customer experiences to the Australian motorists. As a leader in automotive protection solutions with over 20 years’ experience in the local market, our collaboration with Stella reaffirms our commitment to expand our automotive footprint in Australia and the region and introduce a new suite of products and services such as Assurant EV OneSM.”

Driving Forward Together

Together, Stella and Assurant will continue to offer market-leading car insurance while contributing to creating a gender-equal world. This partnership represents a significant step towards providing unparalleled customer experiences and innovative insurance solutions designed with women in mind.

Cover from Stella includes extras with women in mind such as for baby capsules and child safety seats, emergency accommodation and transport costs, towing, windscreen repairs, stolen keys and more*.  Domestic Cover, no excess for a claim for car damage caused deliberately by a current or former partner*. 

Stella will pay up to $2,000 for baby gear, such as prams, strollers and other essential baby items that are damaged in a covered incident or stolen from your car*.

 $20m Third Party Liability: If your car causes damage to other people’s property, we’ll cover your liability up to thirty million dollars*.  New Car Replacement: If you’re the first registered owner of a car and it is written off in its first three years and has driven less than 60,000 km, we’ll replace it with a new car*.

*Policy terms & conditions, limitations and exclusions apply. Please see the Product Disclosure Statement for more details.

Stella Insurance: Unapologetically for Women

Stella Insurance is a mission-led, authentically different brand created by women, for women. They strive to empower their customers and humanise insurance, partnering with like-minded organisations to drive actionable change for women. A portion of their profits supports women-focused charities and organisations, contributing to a fairer world.

Launched in Australia in 2020, Stella Insurance has rapidly expanded from offering car insurance to becoming a multi-product insurance brand, including travel and pet insurance. Recognised by WeMoney for three consecutive years, Stella’s accolades include Car Insurer of the Year and Outstanding Customer Service.

Stella Insurance is the winner of We Money’s Car Insurer of the Year in 2024 (3 years running), Best for Quality (Car Insurance) (2 years running), Outstanding Customer Service (Car Insurance) (2 years running), and Outstanding Claims Experience (Car Insurance). 

For more information, visit

Assurant: Solutions for a Connected World

Assurant Global Automotive is a leading global solutions provider in the automobile and commercial equipment industries. Automotive industry partners span manufacturers, large group and independent dealers, agents, third-party administrators, financial institutions, insurance providers, and vehicle technology companies.

With over 50 years of automotive industry experience, Assurant protects 54 million motor vehicles in 19 countries by providing innovative solutions like vehicle service contracts, guaranteed asset protection, and ancillary products, while providing dealer performance management and training, participation options, and more. Assurant Global Automotive is also a market leader in protection products for the commercial equipment industry, with more than 30 years of equipment protection expertise.

Assurant provides a full suite of protection products and services for equipment dealers and financial institutions supporting commercial equipment. These include extended service protection plans, physical damage protection, guaranteed asset protection, automatic insurance, portfolio protection, insurance tracking services and more.

About Assurant

Assurant, Inc. (NYSE: AIZ) is a leading global business services company that supports, protects and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and to deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters’ insurance, lender-placed insurance products and other products.

Learn more at  

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