Interview: Driving Change With Shebah’s CEO George McEncore

‘Creating equality and equity in rideshare, like any industry, is multifaceted. We need safe communities and careful procedures to keep women safe while working. We need to champion the needs of families and kids. But solving the problem doesn’t stop there. Our whole world was built for men. One example people might not think of is there is a real challenge for drivers to meet safety standards while driving in CBDs. To find a safe place to stop a car that gets the women and or children close to their destination can be challenging for drivers. They need to meet standards of road safety and community safety. That becomes even more challenging when we think of getting a child or baby out of a car seat in the middle of the city. There are so many ways women need to navigate systems that just were not built for them.’ – George McEncore


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