We Have Some Pawsome News To Share: Stella Launches Pet Insurance

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We have an exciting announcement to share. We’re wrapping up 2022 with a bang with the launch of our second product: Pet Insurance.

Here at Stella, we’re proud to be a female-driven and purpose-built brand that puts women at the centre of everything we do. After spending over two years as a challenger brand in the car insurance space, we’re thrilled to be expanding our product offering to cover the things that matter most to women.

With 74% of female pet owners being the main carer of their family’s cat or dog*, it was a no-brainer to offer our community pet insurance that is designed to meet the needs of women and most importantly protect their furry best friends.

Let’s talk about pets, ladies

It’s pretty hard to imagine a world without our pets by our side. In fact, 62% of Australians own pets – with an estimated 12 million pet owners across Australia. 

If your pets are an integral part of your family, you’re not alone. 1 in 3 Aussies says they love their dogs and cats more than family members, with another 34% saying they consider their pet their child. With that in mind, it’s not surprising that 85% of pet owners spend $100 to $200 on their pets each month^. 

We know pets play a big role in our lives – after all, they are a treasured member of our families. This was especially true during COVID-19 lockdowns when many people felt isolated and separated from their loved ones. 

Pet ownership skyrocketed during the pandemic with a third (36%) of Australians adding a pet to their family over the past 12 months. The biggest reason for these spikes was companionship, as research also shows that pets can reduce our stress levels and even offer unconditional love. 

Your pet is more than just a friend: they’re your motivational coach, your third wheel, your therapist. They’re there through the ups and downs, the good and the bad – all of life’s moments.

No matter what kind of day you’ve had at work or what marks the kids got back on their end-of-year tests, our pets are an innate ability to brighten our day and remind us what really matters in life. 

How we’re helping you love your pets back

Stella Pet Insurance has been designed with simplicity in mind, built with the help of vets to provide clear cover that’s easy to understand and that looks after your pets. We want to keep your pet healthy and you happy so, our flexible options and optional extras make it simple to tailor your plan to suit their needs. 

With no sub limits and up to $20k in annual benefits, everything about our plans are designed to be better for you and your pet. And because we like to go the extra mile you can even nominate your preferred vet and veterinary hospital of choice.

Ready to learn more about pet insurance at Stella? Here’s what you need to know.


*Source: Consumer survey on pet ownership and pet insurance conducted by Stella Insurance, July 2022.

^Source: ARE Media Mini Pet Poll 2022


Stella Pet Insurance is underwritten by Pacific International Insurance Pty Ltd (ABN 83 169 311 193) and distributed by Knose Financial Services Pty Ltd (ABN 38 620 795 735, AFSL 536651) (‘Knose’).  Stella Underwriting Pty Ltd (ABN 72 633 811 319, AR 001282046) (‘Stella’) act as an authorised representative of Knose.

Any advice provided is general only and has been prepared without taking into account your objectives, financial situation or needs. You should consider the appropriateness of any such advice, the Product Disclosure Statement (‘PDS’),  and the Target Market Determination (‘TMD’) available at www.stellainsurance.com.au before making a decision to acquire, or to continue to hold, the product.

Knose Financial Services Pty Ltd (ABN 38 620 795 735, AFSL 536651) was awarded the Mozo Expert Choice Award 2022 in August 2022 and the Mozo Exceptional Value Accident & Illness Pet Insurance Provider of the Year in August 2021, and awarded the Canstar Outstanding Value Pet Insurance 2022 in July 2022 and Canstar Outstanding Value Pet Insurance in the accident & illness category in July 2021.

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