At 24, I rebuffed conformity and set up my first insurance company, acutely aware that it was traditionally considered a male-dominated, almost-sterile industry. The irony wasn’t lost on me…
Over 20 years, I’ve built a number of businesses in the UK, turning over in excess of GBP 18 million (AUD $35 million) and employing over 200 people. I believe in building businesses that work for everyone: the people they employ, the communities they operate in and the customers they serve… I passionately believe that we need more women in this environment, in the financial services sector, and in politics. Why? Whoever controls the money makes the rules.
This leads me to Stella; a brand that’s rewriting the rules…
It’s been a labour of love, building this brand and business out in collaboration with our female customers to (hopefully) give them a much more intuitive and rewarding experience when it comes to car insurance.
Ultimately though, our purpose is much bigger than changing the insurance game. Our plan is to change the game, full stop.
We plan on using a percentage of Stella customers’ premiums to help fund women to walk away from violence through our partnership with Women’s and Girls’ Emergency Centre (WAGEC).
And we welcome you, our customers and our media partners, to spread the word and help us to put an end to gender-based violence.
Because at Stella, we genuinely believe you are Stella exactly as you are.
Love Sam x
