Mission-led, authentically different and
passionately pro-women
We’re a purpose-driven insurance brand with one aim: to focus on levelling the playing field for women. That’s why we’re delivering insurance solutions that are adapted and tailored to the needs of women.
We want to empower customers and humanise insurance which is clearly no small challenge. But we’re bringing a wealth of experience and passion to the table to help enable this.
The world moves forward when we work together, as partners, allies, equals. That’s why we partner with like-minded people and organisations creating a community to drive actionable change for women. A portion of our profits is given to women focused charities and organisations with a shared vision to help improve the lives of women.
We’re passionate about challenging the status quo, championing equality and building products for a fairer world. We’re starting with insurance. Come and join us.
A world with gender equality.
We’re striving for a world that embraces gender equality, both socially and economically. That means changing the status quo for women today, and for generations to come.
To disrupt the system, empower women and enforce change.
To change the game for women, starting with insurance and financial services.
Stella wants to reimagine insurance processes, products and purpose that reflect women’s perspectives and needs. And, therefore, create a fairer, better world.
At 24, I rebuffed conformity and set up my first insurance company, acutely aware that it was traditionally considered a male-dominated, almost-sterile industry. The irony wasn’t lost on me…
Over 20 years, I’ve built a number of businesses in the UK, turning over in excess of GBP 18 million and employing over 200 people. I believe in building businesses that work for everyone: the people they employ, the communities they operate in and the customers they serve… I passionately believe that we need more women in this environment, in the financial services sector, and in politics. Why? Whoever controls the money makes the rules. Which leads me to Stella; a brand that’s thinking differently.
With a vision to create a more equitable world for women, we’re building a community and partnering with like-minded charities to enable this.Â
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